Must read for people in software:

This article is a riveting introduction to a new manifestation of the sexism inherent in the software development industry.

Particularly well put:

Adda Birnir … said she empathizes with a new breed of coders who are sick of the mainstream view that they are all undersocialized mouth-breathers living in their parents’ basements. “Brogrammers might lack tact, but they’re definitely marketing development in a way that appeals to a new subset of men,” she wrote. By recasting geekdom as an extension of the frat house, she believes, brogrammers are encouraging guys who might have headed to Wall Street to consider Silicon Valley. But if inclusion is the goal, she says, substituting “geek” with “bro” is equally problematic. “Because if there’s anything more alienating to women than a room full of geeks, it’s probably a room full of fratty guys.”